Think about the number of guests who visit your hotel annually. What would the difference be to your overall profit if you could tempt each customer to spend at least one pound/euro/dollar more during their stay? Using mobile marketing to promote your hotel's added services to your guests during their visit could help you accomplish this. This might be special offers/events in your restaurant/bar or any other additional service. However, remember that your guests need to opt-in to SMS marketing first. So, only send relevant SMS promotional offers to guests who have previously agreed to it. You can do this by:
* Asking them when they check-in if they want to be kept informed of unique offers during their visit or in the future.
* By adding a txt2join unique keyword (a pre-determined word that customers text to a Virtual Mobile Number/Short Code) to the foot of an e-mail correspondence, reservation confirmation e-mail, or in your brochure, asking them to join the hotel's mobile club for unique offers from the bar, restaurant or leisure club.
* Provide a facility on your hotel website and/or your social media sites allowing visitors to register for SMS marketing offers.
Improving Customer Relationships
The great thing about mobile devices is that they are always with you, they are always switched on, and are mostly used by just one person. This presents hotel owners with a mass of opportunities to manage and improve their customer relationships and therefore increase revenue. Unlike any other medium, you can provide your customers with useful, highly personalised communications which can help you to build customer loyalty, increase revenue per customer, and gather valuable customer feedback.
Some useful ways you can use mobile marketing to improve your customer relationships are:
* By sending a confirmation of reservation text message (this can even be automated from your website).
* By sending a pre-arrival text with up-selling offers, reservation reminders, events at your hotel or held locally which are taking place during their stay.
* By sending a text after their stay thanking them for their visit and offering them a discount code which could used for a booking in the future.
* Improve the satisfaction of your customers by sending them alert texts if there are any delays at the airport, on the the roads or any other local issues that could affect their arrival and departure.
* Gather feedback by texting a post-stay message that links to a customer satisfaction survey.